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Kelly Dunning

Your Go-To Copywriter

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Copywriting Services

If you’re interested in working together in an ongoing engagement, see my current hourly rate on my Upwork Profile.

Copy Clarity Audit

Want expert guidance you can take action on right now to boost your conversions? I’ll analyse your existing copy and give you clear, step-by-step instructions on how to improve it.

You’ll get:

  • Custom feedback on your copy from an expert copywriter with 14 years of experience.
  • Clear and actionable guidance on how to implement the changes.
  • A 45 minute call where I’ll guide you through my suggestions for improving your copy, and you can ask clarifying questions.
  • A recording of our Zoom call so you can refer back to it later.

Perfect For You If: You’re a busy business owner and you need a quick win.

Book your copy clarity audit here.

Case Studies

A case study is a powerful marketing tool you can use again and again to win over new customers. I’ll interview your customers to dig out the juicy details of how you helped them overcome their challenges.

Then, I’ll craft those insights into a sticky, engaging case study you can share as a blog post, website page, PDF and more.

Perfect For You If: You make magic happen and want to show off about it.

Contact me to discuss case study rates, which include the interview with your customer.

Email Copywriting

Stop wasting your time sending emails your prospects will immediately delete. Instead, make email marketing work for you with warm, personal, friendly emails that will be opened, read and acted upon.

Perfect For You If: You have an email list, but it’s not converting.

Contact me to discuss email rates – I can do one-off campaigns or ongoing retainers.

Website Copy

Strong, compelling website copy makes a couple of things crystal clear: the problem your customer is facing and why you’re the perfect one to help them with it.

Take a long hard look at your website. Does it clearly articulate what you’re selling and why your ideal customer would be crazy to pass it up?

No? Well, don’t worry. It will when I’m done with it.

Perfect For You If: You need a website that converts clicks into cash.

Contact me to discuss website copy rates – which depend on the amount of copy required and include customer research and strategy.

Blog Writing

Your blog can help you get more leads, as long as you resist the urge to make it all about you.

Blogs have a very important role in providing your audience with education, context, understanding and lots and lots of value. They should be a free library of juicy, helpful and interesting content that lights up the neurons of your ideal audience and makes them want to keep coming back to learn more.

Blog writing is one of my specialties. I ran the travel blog Global Goose for years and achieved results like:

  • Multiple blogs posts that generated over 300-500k views and over 200+ comments.
  • 3.7 million views in total, mostly via organic Google search traffic.
  • Organic search traffic of between 20k-35k visitors per day when the blog was active.

Contact me to discuss blog writing rates, which include research, sourcing expert quotes, examples, internal linking and revisions.

That's me, working hard (with former street dog Matilda for moral support).
  • How Strategic Blog Content Drove Organic Growth for a B2B SaaS Startup
  • What Is Empathic Copywriting?
  • What I’ve Learned After 14 Years of Copywriting
  • I Won An Award For Long-Form Writing!
  • How To Construct The Best Blog Post Outline

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