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Kelly Dunning

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Category: Conversion Copywriting

How to Focus Your Marketing Efforts and Avoid Shiny Object Syndrome

Posted on September 22, 2023July 5, 2024 by Kelly Dunning

If you feel pulled in 17 different directions and can’t figure out where to focus your marketing efforts, this is for you.

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What’s a Good First Project For a Copywriter?

Posted on August 22, 2023November 14, 2025 by Kelly Dunning

Soo… you’ve hit the stage in your business where you’re ready to hire a copywriter… You just have no freakin’ idea where to start. Because yeah, you’ve read about how the right strategic words can open up a firehose of cash straight into your bank account.  But when it comes to actually hiring a copywriter,…

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How to Write Effective Marketing Copy: A Proven 4-Step Process

Posted on March 7, 2023January 2, 2024 by Kelly Dunning

Having the right process is the secret to going from staring at a blank screen to knowing exactly what you are going to write and confidently banging out a solid first draft.

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That's me, working hard (with former street dog Matilda for moral support).
  • How Strategic Blog Content Drove Organic Growth for a B2B SaaS Startup
  • What Is Empathic Copywriting?
  • What I’ve Learned After 14 Years of Copywriting
  • I Won An Award For Long-Form Writing!
  • How To Construct The Best Blog Post Outline

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