When it comes to using blog posts to grow your organic SEO traffic, it’s not just about putting words on a page. It’s about truly understanding the needs of your audience and the answers they are searching for. As a content writer for Boomr, a time tracking SaaS company, I learned that content marketing success…
Author: Kelly Dunning
What Is Empathic Copywriting?
It’s easy to get caught up in the excitement of marketing your product or service, but sometimes we forget the most important rule: putting the customer first. As a copywriter, I’ve learned that truly understanding and caring about your customer is the key to creating effective copy. This is the guiding star that I navigate…
What I’ve Learned After 14 Years of Copywriting
The guiding star I navigate by is that if you’re going to sell someone something – you should respect and care about them. (Call me a softy, I guess…) But the beautiful thing about this approach? It works. Copy that respects and centres your customers builds stronger relationships, and drives better results. Like, I-love-this-brand-so-much-my-friends-joke-about-how-obsessed-I-am kinda…
I Won An Award For Long-Form Writing!
I won a prestigious recognition awarded to individuals who have demonstrated exceptional skills in writing long-form articles. I’m pretty chuffed about it. 🙂
How To Construct The Best Blog Post Outline
Architects don’t begin work without a blueprint. Likewise, you shouldn’t start writing without a blog post outline. Here’s how to build one.
How to Focus Your Marketing Efforts and Avoid Shiny Object Syndrome
If you feel pulled in 17 different directions and can’t figure out where to focus your marketing efforts, this is for you.
What’s a Good First Project For a Copywriter?
Soo… you’ve hit the stage in your business where you’re ready to hire a copywriter… You just have no freakin’ idea where to start. Because yeah, you’ve read about how the right strategic words can open up a firehose of cash straight into your bank account. But when it comes to actually hiring a copywriter,…
How to Write Effective Marketing Copy: A Proven 4-Step Process
Having the right process is the secret to going from staring at a blank screen to knowing exactly what you are going to write and confidently banging out a solid first draft.