Frequently Asked Questions

What the heck is a “travel copywriter”?

(I’m also a Professional Slurper of Noodles)

Well, a copywriter is someone who writes with the goal of selling a product or service. They use the power of persuasive and descriptive language to make a particular target audience fall in love with a brand. 

I’m a copywriter who specialises in the travel industry, so I write with the aim of selling your travel or lifestyle related product or service.

Therefore, I’m a travel copywriter.

Overall, the goal is to promote your travel business with the power of well written content, whether this is indirectly (such as building up an audience with blogging or publishing a guidebook) or directly (such as promotional emails or brochures).

Who do you work with?

Hotels, resorts, vacation rental companies, restaurants, tour companies, hostels, destination marketing agencies, travel agents, travel planners, hospitality management companies…

I’ve worked with a TON of great clients in the travel industry.

Basically, if your business is travel, we should chat!

What types of writing services do you offer?

There are many different services I can offer, as there are so many ways that you can use written content to promote your travel business. 

Here are some examples of what you could hire me for:

  • Crafting richly-detailed descriptions of your beachside vacation rental property in Bali that will make visitors head straight for the “Book Now” button.
  • Writing an enticing brochure for your Machu Picchu tour company to make readers daydream about hiking the Inca Trail.
  • Planning a series of blog posts about saving money on the road, to build an audience and create a following for your travel expense tracking app.
  • Creating punchy, playful web pages for your outdoor adventure tour company, to convey your youthful, fun attitude.
  • Writing a series of promotional emails encouraging sign-ups for the travel industry event you are hosting.
  • Putting together a long, detailed, SEO-friendly blog post about working abroad in Australia, with a link at the end to your visa services.
  • Ghostwriting a destination guidebook that you can give away to your readers as a way to build your email list.
  • Creating an in-depth itinerary for your 14 day African safari adventure in Tanzania, so that guests can start getting excited about what they have to look forward to.

These are just a few examples of the type of work I have done in the past… but they are by no means the only services I offer.

The best way to find out if I can help you with your writing needs? Fill out this wonderful little form and I will send you a custom quote!

Do you outsource the writing to someone else?

Absolutely not. When you hire me, you work with me and only me – so that you get the full benefit of my expertise in the travel industry.

(Besides, the actual writing bit is my favourite part!)

What is your rate?

It really depends!

My rate varies depending on the size of the project, the amount of research involved, etc.

Get in touch with me with the details of what you need and I will provide you with a custom quote.

Please Note: If you are looking for the cheapest freelance writer – that’s not me.

I don’t generally work with companies that are only concerned with how little they can pay for writing. My rates are based on my experience, the quality of my writing and my years of experience in the travel industry.

Do you charge by the word, by the project or by the hour?

It depends on the project!

I am able to charge on a fixed price OR hourly basis, so let’s have a chat and find out what works best for you.

Here’s a general guideline for determining which type of payment is best:

Fixed Price Projects Hourly Projects
  • If you have a set deliverable (for example, one blog post), I’ll send you a custom quote and you’ll know the final price before we begin. (this is helpful when managing your budget.)
  • Fixed price projects are ideal when you know what you want and you have a clearly defined brief.
  • When I send you a fixed price quote, I’ll always specify exactly what is included in that rate. (For example, sourcing images, one round of revisions, etc.)*
  • If you want me to help you with random bits of writing throughout the month, having an hourly contract means that I can jump right in and get to work without having to worry about quotes or milestone payments.
  • You only pay for exactly how long it takes me to complete your project. (For example, if I estimate that something will take me 3 hours and it takes me 2.5, you’ll end up paying less.)
  • Changes and requests are simple and don’t require any formalities or additional milestones.

*When it comes to fixed price projects, I don’t charge by the word – I charge a fixed price for the full project. This includes research time, planning and strategy, revisions. etc.

Why don’t you charge by the word?

Pricing by the word doesn’t really work for copywriting, as it’s a professional service rather than a commodity. I’m offering you much more than words on a page, I’m creating custom content that is unique to your business.

A per-word price for writing doesn’t take into account the other factors in a copywriting project – such as research, strategy, getting to know your brand, structuring the content, etc.

Also, per-word pricing encourages quantity over quality. Sometimes 300 words can be more effective than 1000 words (and can take just as long to write, as I have to choose those words very carefully.) Instead of looking at projects on a per-word basis, it’s better to approach a project with a simple, flat fee to cover all of the elements that go into successful copywriting.

How do you take payment?

There are a few options:

  • Hire me via a fixed price project on Upwork or PeopleperHour. You fund the milestone and when I submit the work, it’s released to you.
  • Hire me via an hourly project on Upwork. (This is a great idea if you want me to be able to jump in and help you on an ongoing basis with writing projects here and there, without having to go back and forth sending quotes and setting up milestones.)
  • Purchase one of my “Gigs” on Fiverr Pro.
  • Hire me outside of these platforms. (Note, when working outside of a freelancing platform I require 100% payment upfront before I get started on your project.)

What is your favourite film of all time?

Not sure if that’s relevant… but it’s definitely Back to the Future. It’s, quite simply, the perfect movie. 

Any other questions? Email me at krdunning@gmail.com or ask me on Twitter.